Pricing your puppies isn't just about market rates - it's about positioning. OBBA-registered breeders who consistently get top dollar do three things differently:
1. They show up. Puppies sell for more when there's a clear breeder behind them: a kennel website, a Facebook page, a public OBBA listing. Buyers pay a premium for a name they can verify.
2. They sell the parents, not the puppy. Buyers who care about temperament, health, and structure want to see the sire and dam - pedigrees, photos, titles. The puppy is a gamble; the parents are the proof.
3. They use the registry. A puppy with a permanent OBBA registration carries more weight than one without. Buyers who have done their homework understand that registration plus a public breeder listing is the cleanest signal of legitimacy.
The breeders charging the highest prices in the OBBA archive are not the ones with the flashiest ads. They're the ones with the longest, cleanest paper trails.